Pepsi MAX viral...what's the point?

We all know Mustangs are powerful! We all know Jeff Gordon can drive (mainly in circles but, he can outdrive most of us :) and we laso know a fat salesman will piss his pants in fear if his beloved product might get smashed (especially with him in it).

I get the desire of Pepsi to show off their edgier, dynamic side with MAX. And it is quite afunny video. But stil...why??

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